S360’s teams are truly integrated, the Amour 781 team was no exception. With expertise in retail, fashion, web development,  customer research, and digital advertising S360 was able to gather a team to best serve the needs of a brand still finding it’s footing.

The Challenge
Amour 781 had a mission, develop a shop that served plus-size luxury shoppers. In an industry overwhelmed with faux plus-size options Amour 781 was determined to create a space where high end shoppers could shop with joy. 

Scope and Services

• Research
• Communications
• Advertising Strategy and Development
• Paid Media Strategy and Management
• e-commerce Site Development and Management

Knowhow

S360’s teams are truly integrated, the Amour 781 team was no exception. With expertise in retail, fashion, web development,  customer research, and digital advertising S360 was able to gather a team to best serve the needs of a brand still finding it’s footing.

Our Approach

In order to best understand the customer base we kicked off with research. Through qualitative and quantitative surveys we were able to best understand the specialized market Amour 781 was competing within.  Next we developed a creative and media strategy to begin a test and learn stage. Through ongoing collaboration we developed and optimized the media plan and messaging weekly. During this time our web development team was cleaning up and optimizing the e-commerce site to streamline the purchase path. Once the foundation was developed we were able to review analytics and develop a full site refresh to best serve their customers. At the same time we developed an editorial calendar and visual directions for ongoing  shoots and messaging. Our team fell into a rhythm of weekly content refreshes, site updates, and media plan optimizations to keep Amour 781 growing. 

With an integrated team working in sync, constant collaboration and optimization, and refined messages and creative the brand was able to find its footing. 

Why it worked

During S360’s engagement with Amour 781 we were able to raise the bar across all aspects of the campaign. Some of the most impressive reflections of the campaign efficacy was Google Search advertising’s ROI increasing 680%, Meta’s ROI increasing by 61.2%, purchases on site increasing by 39.32% and site visitors from paid social media increasing by a whopping 1,470.91% YOY. Amour 781 is an example of what S360 does so well – leveraging existing data and customer insights to refine our media strategy, optimize our targeting, and elevate the program.  

During S360’s Engagement with Amour 781

• Google Search advertising return on investment increased 680%
• Google Search click through rate increased 55.6% 
• Facebook & Instagram advertising return on investment increased 61.2%
• Facebook & Instagram click through rate increased 30.7%.
• Purchases on site increased by 39.32%
• Organic Search site visitors increased by 91.5%
• Site visitors from paid social media increased by 1,470.91% YoY