In 2023 there’s up to $75 million available for Idaho students to pursue training and education after high school graduation next spring. With an estimated 10,000 grants available, every graduating senior is eligible for this money. Funds are limited, so S360 needed to encourage students to apply before the November 30th priority deadline. An integrated campaign was developed that spoke to students, their parents, and school influencers like counselors and coaches.

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