Key Insights
In the past year, Washington media coverage on student enrollment highlighted several themes:
- Community and parental involvement in school activities is critical to the enrollment decision-making process.
- Specialized programs such as STEM, arts, music, and vocational training, along with partnerships with local businesses and universities, provide unique learning opportunities. Many families may not be aware of these offerings.
- More schools are engaging in year-round marketing efforts to attract families.
Steps to Increase Enrollment
Some strategies to consider incorporating into your enrollment outreach efforts:
- Host regular community events, open houses, and parent-teacher meetings to foster a strong connection with the community.
- Involve parents and caretakers in school activities and decision-making processes.
- Make the enrollment process as transparent and accessible as possible.
- Share stories about programs such as STEM, arts, music, and vocational training to attract and retain students.
- Highlight partnerships with local businesses and universities that offer unique learning opportunities and real-world experiences for students.
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