In our previous webinar, the Strategies 360 Education and Research team shared research trends and tips on telling your story to your audience. The Digital Media webinar built on that information, sharing how to reach your audience where they are.
Below is an overview of digital marketing in education, including the tools available to school districts and nonprofits. We also share three tips on utilizing digital media to reach your community.
The Benefits of Education Marketing
- Target specific demographics, behaviors, geographic areas and interests and create awareness and drive participation in educational programs.
- Digital media ads are cost-effective and are a data-driven way to measure ROI and campaign performance.
Types of Ads
- Search Ads: Appear on search engines when users search for relevant keywords.
- Display Ads: Visual ads displayed on websites within ad networks like Google Display.
- Social Media Ads: Ads on platforms like Facebook, Instagram, NextDoor, TikTok, and LinkedIn.
- Video Ads: Ads that play before, during, or after online videos, often used on YouTube.
- Native Ads: Ads that blend with platform content, such as sponsored articles or in-feed ads.
Top 3 Digital Marketing Trends
- Content Marketing & Storytelling – Start a blog to address common questions, share tips, and highlight success stories of students and teachers.
Tips:
- Consistency is key.
- Use a mix of text, images, and videos to maximize engagement.
- Optimize your content for search engines to increase reach and visibility.
Leveraging Social Media and Building Community
Run targeted campaigns on platforms like Instagram, TikTok, and LinkedIn to highlight campus life, student achievements, and academic programs. You can also create and nurture online communities through Facebook Groups or forums.
Tips:
- Interact with your audience through comments, likes, and shares.
- Encourage your audience to share their stories and experiences. This provides content and builds authenticity.
Data-Driven Decision Making
Use analytics tools to gather insights and tailor your strategy based on audience behavior. Using data ensures messages are relevant and compelling. Email marketing platforms and marketing automation tools help deliver personalized content.
Tips
- Set Clear KPIs (key performance indicators) to measure success and make data-driven adjustments.
- Use A/B testing to experiment with content, messaging, and formats. Optimize based on the results.
Review the full presentation here.
Want to know more about your community or build a digital and communications strategy? Let’s talk. Email us at edteam@strategies360.com