Kevin Patnik, S360’s VP of Brand Strategy, is a brand strategist, creative director, and writer who specializes in organizational branding and verbal identity development, with an emphasis on uncovering a brand’s essence through stories, language, culture, and values. For more than fifteen years, Kevin has led brand development for organizations across the corporate, nonprofit, and public sectors and has worked with clients in government, philanthropy, education, health care, social services, arts and culture, media, Alaska Native corporations and Indian Country. Prior to agency life, Kevin was a marketing and advertising professional in both media and arts and cultural organizations. Kevin’s key strengths include branding and identity development, writing and content strategy, qualitative research and analysis, and facilitation and alignment building. He’s been a guest lecturer at University of Washington, Seattle University, and Seattle Pacific University.